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This website states the following, "Gourmets throughout Europe and the US have been mellowing coffee with chicory for generations." Our analyzers analyzed that the web site stated " Chicory blended with coffee actually produces a smoother, richer, more enjoyable cup of coffee, adding body, aroma, color and mellowness." The Website also stated " Chicory offsets what many refer to as the bitter taste of coffee. Some consumers enjoy adding milk with the chicory-coffee. Add roasted chicory to your coffee for a smoother, economical cup of coffee! Grown and Roasted in Scottsbluff, Nebraska USA." The website's header had gourmet coffee chicory smooth body aroma color mellowness bitter inulin fiber regularity natural herbal ancient treatment reduce heart rate economical cheeper cup of coffee probiotics for your dog add to pet food used to enhance gravy and other gourmet cooking to enhance darker color as the most important search term.